Groupon updates iOS app

Groupon updates iOS app to let you redeem offers in India


Groupon for iOS has been updated to support Indian offers. You will now be able to buy and redeem offers on the deal-of-the-day website using your iPhone in India. The app will also allow you to browse through offers and discounts from within your phone.

The best part about the app is that it allows you to redeem your offers without printing the coupons out. Groupon on iOS pretty much acts as a one-stop-shop for you as it covers everything from browsing, purchasing to redeeming coupons in one place.

Now in India!

Groupon has also added some new features that are specific to the application. Searching for deals and offers is now easier as each page has a magnifying glass icon that lets you access search without heading back to the homepage every time. The company has also made signing-in and signing-up for the service a lot easier than before.

Groupon made its foray into India back in January 2011 by acquiring and rebranding SoSasta.com as Crazeal by Groupon Inc. In its beta mode, Crazeal partnered with premium merchants across 11 cities, including Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune. Crazeal also brought on board a whole new team to manage the website. The team was and is still being led by Ankur Warikoo.

The start was not exactly smooth sailing for Groupon, as mere months after taking over SoSasta.com, the website suffered a major data breach. The users of the service were notified by the site via email with details about the breach, and were asked to immediately change their passwords. Luckily, the website did not store the credit and debit card details of users owing to legal regulations. It managed to calm anxious users down, but let them know that about 300,000 email addresses and passwords had been compromised.

The Crazeal website retained the flavour of the international Groupon website and it only looked like a matter of time before brand Groupon took over. After a long drawn battle to acquire the groupon.co.in domain name, Crazeal was finally rebranded to Groupon. The name still continues as Groupon provides city-wise local deals, shopping and travel deals that let you “save up to 95 percent” in your city.

Report by : Nishtha Kanal

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