Samsung Galaxy S4 Release Date Is Early Q3 2013?


This year has been very busy for the Android enthusiasts and the phone manufacturers, a year packed with lots of interesting smartphone releases. We’ve seen the HTC One X released in April, the Samsung Galaxy S3 debuting in late May, and the Galaxy Note 2 hitting the market a few days ago. The LG Optimus G will arrive soon and the Android fans are also expecting the debut of the next-gen Nexus smartphone.

It’s not an easy task to choose the right Android smartphone for you, that’s why some of you may ask about Samsung Galaxy S4 release date. Others may be forced to wait until 2013 to buy a new Android smartphone because they are tied on a contract with a carrier.

Well, it seems that Samsung Galaxy S4 release date will be in July 2013. No, we don’t have any sources close to Samsung, no insiders at the company’s supply chain, nor “little birdies” giving us anonymous tips. This is just an educated guess based on Samsung’s previous launches and the company’s marketing strategy and approach in the battle against Apple.

We all know that the Cupertino-based company is Samsung’s biggest rival on the phone segment. The South Korea-based company have stolen the crown from Apple and is now world’s biggest smartphone vendor. Even so, the Asians will constantly try to stab deeper into iPhone’s market share and a new flagship is always set to do so. In 2012 Samsung Galaxy S3 has set a new sales record for Samsung and the Android-powered smartphone market. In 2013, Samsung Galaxy S4 is supposed to be even more popular. The smartphone market continues to grow, which basically translates into better sales for the big players of the segment.

Samsung Galaxy S4

Since the launch of the Samsung Galaxy S, each new flagship Android smartphone of the South Koreans was sold better than its predecessor. Samsung Galaxy S was outsold by Galaxy S2, Samsung reporting that 10 million GS2 units were shipped 5 months after the official launch. Galaxy S3 is by far the best selling Android-powered smartphone manufactured by Samsung: 30 million units were shipped in the first 100 days after the launch. Now, everyone expects the Samsung Galaxy S4 to be even more popular than its predecessor.

The analysts are estimating that 660 million smartphones will be shipped by the end of 2012, with a growth of 21.4% forecasted for 2013. Of course, both Apple’s and Samsung’s shipments will grow, but the South Koreans are seeking to bite an even larger chunk of iPhone’s market share, with Samsung Galaxy S4 on song.

You are probably aware of the buzz created around the launch of the new iPhone models, thus the best Samsung can do is introduce its flagship smartphones ahead of Apple, in order to push the customers into signing two year contracts with carriers and stop them from buying the newest iOS smartphones.

The first Galaxy was meant to be a competitor for the iPhone 4. It was released in June close to the debut of iPhone 4, with not enough time left to hurt iPhone 4′s sales. Next year the Samsung Galaxy S2 was made available for purchase in April, while Apple launched the iPhone 4S six months later, in October. By that time the Galaxy S2 sales were going down, as the customers already forgot about the smartphone launched by Samsung.

Statistics have indicated that the popular devices reach the sales peak in the first quarter after the launch, therefore the Samsung Galaxy S3 has hit the market at the right time and its sales were not affected by the iPhone 5 launch. I guess that the South Korean phone maker will have a similar approach for 2013. It will try to give the Samsung Galaxy S4 enough time (three months) to hit at the iPhone 5S, iPhone 6, or whatever the guys at Apple decide to call it.

The next iPhone will probably be released in September or October. Apple will not unveil a new smartphone in less than a year interval since the debut of the previous model, as the new iPhone with badly affect the previous’ sales. So, Samsung will have to set the Samsung Galaxy S4 release date three months earlier, in late June or early July. I would go for the latter option.

There were some rumors saying that Samsung Galaxy S4 will be announced at Mobile World Congress 2013 in February, but, personally, I’m taking them with a pinch of salt. If the terminal is announced in February, then the Samsung Galaxy S4 release date would probably be scheduled for March, and, in my opinion, this would be to early to be able to fight against the next iPhone. I don’t believe Samsung will make the same mistake it did with Samsung Galaxy S2, therefore, the next-gen flagship will be unveiled in a special event, sometime mid-June.

So far, Apple used to introduce its iPhones during the summer. The first four generations of iOS smartphones were all announced in the June – July time frame at the WWDC conferences. The pattern was changed by the iPhone 4S and iPhone 5 which were both unveiled in the fall, October and September, respectively. Meanwhile, Apple centered the WWDC event on presenting new iOS and Mac OS X versions. Since Samsung is one of Apple’s part suppliers the company’s officials are probably aware when Apple’s products are launched, so they ought to be able to schedule the Samsung Galaxy S4 release date to allow the device start a new war against the next iPhone.

With all these being said, my guess is that the Samsung Galaxy S4 release date will be set for early July 2013, a couple of weeks after a Samsung Unpacked event in mid-June.

The Asians have learned that they must make the smartphone available for purchase soon after the official announcement, as otherwise the hype created by the launch event would fade out.

Even though the sale figures don’t reflect it, the last two Apple smartphones, namely iPhone 4S and iPhone 5, have disappointed some of the Apple’s fans. That’s why Samsung must take advantage of Apple’s slight drop in popularity and show the customers that it is the company that is constantly trying to innovate and bring the best products for them.

Samsung Galaxy S4 is bound to bring a new design language and new features in order to be able to withstand iPhone’s huge popularity. The technical specifications are another weapon against the iOS terminals and against other products on the smartphone market, so let’s have a look at some of the technologies that might be used for the next-generation Galaxy flagship.

Report by: www.android.gs

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