New Battle Brewing Between Samsung and Apple


Samsung and Apple AAPL -2.13%have been battling it out in courtrooms across the globe over patents. Now a new battle seems to be brewing.

South Korea’s biggest consumer electronics company says it plans to expand a TV commercial—one that pokes fun at Apple’s iPhone 5– in Australia and New Zealand later this month. A company spokesman said details such as when it would air haven’t been finalized, but the plan is to expand the commercial to other markets in the Asia-Pacific region at a later stage.

A day before Apple officially launched its iPhone 5 in the U.S. on Sept. 21, Samsung aggressively rolled out a series of TV, newspaper and billboard ads. The ads note that the bigger screen and faster 4G network on the iPhone 5 is already available on Samsung’s Galaxy S III smartphone, launched world-wide in June.


Report by: KST

0 comments:

Post a Comment