Showing posts with label Apple iPad Mini. Show all posts
Showing posts with label Apple iPad Mini. Show all posts

Small is Big: the iPad Mini


Small tablets are tailor-made for road warriors. They’re easy, light, portable, and have all the power you need to access the internet or write an email on the go. More functional than smartphones, less bulky than laptops, they’re quickly becoming a must-have in every go bag. Now the only question is: Which smaller tablet should you carry? For me, there are two serious contenders — the Nexus 7 that’s already in my go bag and the iPad Mini Apple shared with me to review.

The iPad Mini comes with a legacy advantage. Apple is the market leader in tablets, selling more than 100 million iPads in fewer than three years. By one recent analysis, iPads account for 98% of all web traffic originating from tablets — and 54% from all mobile devices, including smartphones. It’s not as if no other tablet comes close: It’s more like every other tablet combined doesn’t come close.

Still, the iPad Mini was only introduced last October, which meant that competitors could beat it to the small tablet market. The Nexus 7 was released earlier in 2012, and, for all intents and purposes, introduced the category*. Cheaper worthy tablets like the Kindle Fire and Barnes & Noble Nook also joined the fray, creating need for Apple to create the iPad Mini, and the appealing chance for price pressure on the iPad premium.

So, which one is a smarter choice to toss in my go bag?

On one level, it comes down to the software, specifically the iPad’s iOS versus the Nexus 7′s Android platform. To note the obvious, app selection is vastly superior for Apple devices. The total number of apps available isn’t necessarily make or break, if the ones you need exist on your platform of choice. But the extent to which you need to be future proof is a factor. The Apple and Android development communities are both robust.

One of the simplest hardware decisions is one of the most powerful on the iPad: The placement of the iPad’s home button makes it possible to wake the device with one hand when it’s lying on a surface. On the Nexus 7 the wake-up key is on the recessed side and cannot even be accessed when laying flat. I often use a tablet right next to my laptop for quick reference, and being able to work it with one hand is big plus.

That home button is also your quick access to Siri. With a press of that button, you can access any app and conduct any web search. You can dictate and send SMS and IM messages. As a second screen — say you’re working at your laptop — hitting the home button and saying “open IMDB” doesn’t require nearly the level of disengagement from your main task as navigating for the app. It’s akin to hitting an intercom and having an assistant play a crucial supporting role as you stay focussed on the task at hand. Semantic search is still a work in progress, but don’t hold that against this technology, which in addition to providing reliable command and control is also a powerful dictationist. I use Siri to take notes all the time, and it’s usually the way I start writing anything. The Nexus 7 equivalent requires first navigating to a Google search prompt (after using two hands to unlock the device). A painfully long time passes at is processes the request, then tells you (verbally) it is opening the app, then opens the app. It’s a novelty to the point of being worthless. Add to that, in my far-from-scientific tests, word recognition was vastly superior on the iPad.

There other important differences. Google search from the home screen is unexpectedly better on the iPad than on the Nexus 7. IPad also has the clear edge in the PIM Department: both the mail and calendar clients are more usable.

I also prefer notifications on iPad — the Nexus 7 status bar can get clogged with icons, when all I need to know is that I have something awaiting my attention. Both reveal the entirety of waiting messages with a swipe down from the top, and Android notifications can all be closed with a single swipe — on the iPad, only each app’s notifications can be cleared en masse. Another a small improvement in iOS would be single icon indicating unseen notifications.

I didn’t want to like the new iPad charging interface – the lightning connector. Actually, I wanted to hate it, partly because of the inconvenience of potentially rendering my vast collection of “old” adapters obsolete and partly because Apple (almost certainly for revenue reasons, I imagine) chose to move to another proprietary standard and not micro USB. But after using thunderbolt for a while, I’ve become a convert. It’s superior to USB because it’s “reversible” — it can be plugged in either way. It also provides very satisfying haptic feedback that it has been inserted properly, unlike the analog plug or USB. And, hey, didn’t Palm change their connector more than a couple of times?

I also want to hate 4G models of any kind, not because of the extra hardware cost but because data plans aren’t rational — I would pay more than twice as much for AT&T’s “Mobile Share” for less data than I contract for now using three iPhones on my family plan. Under Mobile Share, if I added a tablet with only 1 GB of data that would increase the share plan by $25 a month. As it stands now, dropping my personal hotspot and adding 3 GB for an iPad a la carte would increase increase my bill by only $5 for that same 1 extra GB.

Paying a la carte for connectivity on your phones and tablet is maddening, but it’s hardly the fault of the tablet makers. The iPad’s implementation of 4G backup was perfect in my tests, which included above-ground rail commuting. If you happen to be in a 4G-LTE zone, the speed is breathtaking. If your phone can connect, so will your iPad, whenever you do anything which requires Internet, with no special setup. It’s like a hybrid automobile that starts using the standby gas on its own initiative: it is a non-event for you, just as it should be.

Peripheral cabling is also not a fair fight between the iPad and Nexus 7. An optional thunderbolt-to-HDMI cable means that an iPad can be your entertainment hub in most hotel rooms, patched right into that massive flat screen TV. At home it can substitute for a Roku or Apple TV for downloaded video — and it operates with the cover closed so there is no mirror image you have to hide under a pillow. At present, there is no equivalent on the Nexus 7.

The iPads — more accurately, iOS 6.0.2 — does lack one powerful feature found on the Nexus 7: Gesture typing. This input technique allows you to skate across the keyboard to form words rather than tapping individual keys. It’s a surprisingly effective way to type, especially when standing and holding the tablet in one hand. There is no equivalent for Apple devices. (Swype, a third-party app, has been available for Android devices for some time but gesture typing is now part of the OS of the latest Android update, Jellybean 4.2).

That one winning feature may not be a deciding factor. But while I have defaulted to my review iPad Mini for most everything in recent days, I continue to grab my Nexus 7 when I want to jot something down (and can’t, for ambient reasons, use Siri). But adding gesture typing would be an easy fix for Apple, one which would make their 7″ entrant virtually unassailable. I hope the company isn’t adamantly against it, as it seems to be regarding NFC — also ubiquitous on Android devices and nowhere to be found in the Apple universe.

On battery life, iPad Mini seems a clear winner as well. It charges more rapidly and discharges more slowly than the Nexus 7, in part because the Android device tends to like things running in the background. That’s addressable, but a nuisance task.

For the truly mobile — those of it who intend to lug it around to use it at home, at work, and everywhere in between — the iPad Mini is the clear choice for a smaller tablet. A Mini is destined for my go bag, probably this spring. There are rumors that a second generation is coming out as early as March, so I’m holding off on making the purchase until that clears up. But as soon as Apple makes its move on the iPad Mini, one will move into a permanent place in my go bag.

Report by : John C Abell

Cellular iPad mini and iPad Retina hit China on Friday


Apple has confirmed that the iPad mini WiFi + Cellular will land in China this coming Friday, January 18, alongside the 3G-equipped fourth-generation iPad with Retina display. The new tablet options – promised by Apple CEO Tim Cook during his visit to China last week - join the WiFi-only iPad mini and iPad Retina in the country, which have been on sale since December.

As usual, both black and silver models of the iPad mini will be offered, with three capacities. The range will kick off at 3,488 Chinese yuan ($560) for the 16GB version, a 990 yuan premium over the WiFi-only model.

For the full-sized iPad, that will begin at 4,688 Chinese yuan ($754) for the 16GB model. As is the case elsewhere, up to a 64GB configuration will be offered, topping out at 6,288 yuan ($1,011).

Both will come with a choice of contract-free data plans, though Apple is leaving it up to local carriers to announce what deals will be available. The tablets’ LTE functionality will not be utilized, however, since the Chinese networks operate on different frequencies to the 4G radios Apple has installed. Instead, they’ll top out at HSPA+.

Report by : Chris Davies

Apple set to take on Google, Amazon with iPad mini


Apple Inc will host an event on October 23 where it is expected to unveil a smaller iPad that will take on the less expensive devices offered by Amazon.com Inc and Google Inc, a source familiar with the matter said on Friday.

Wall Street analysts have predicted for months that Apple was planning a smaller, less costly version of its popular iPad to take on cheaper competing devices, a move that analysts say might hurt its margins, but prevent its rivals from dominating an increasingly important computing segment.

The source did not specify what the product would be and an Apple spokesman declined to comment, but tech blog AllThingsD reported earlier on Friday that Apple would launch the mini iPad at the event. The device is expected by many experts to have a screen between 7 and 8 inches (18-20 cm).

A smaller iPad will directly compete with e-commerce company Amazon's Kindle Fire HD tablet and Google's Nexus 7. Both devices have 7-inch screens and sell for $199. The first Kindle Fire, launched last year, grabbed about a fifth of the U.S. tablet market.

The consumer device company is gearing up to unveil a new product at a major October 23 event, said the source, who declined to be named, only days before Microsoft Corp unveils Windows 8 and its new Surface tablet on October 26.

The Nexus 7, manufactured by Asustek Computer Inc, has also seen a successful start, with the tablet selling out soon after launch.

One Wall Street analyst said he had seen the smaller tablet, dubbed iPad mini by the media, while visiting component suppliers in Asia.

"We actually had the opportunity to play with a pilot iPad Mini used by one of the vendors," Topeka Capital analyst Brian White said. "This 7.85-inch iPad Mini fit our hands like a glove and we were easily able to tuck the device in our sport coat, offering consumers a more mobile iPad experience for certain use cases."

Apple events are typically among the most-watched items on the industry calendar, monitored by consumers and technology investors alike. The event in two weeks, however, comes at a time of volatility for the popular technology stock.

Apple shares closed up 0.25 percent at $629.714 on the Nasdaq market, barely recouping significant losses suffered over the past three weeks as investors cashed out after it touched an all-time high of $705.07 on September 21.

While the stock is up 55 percent this year, it is currently down 10 percent from its record high. Wall Street analysts have cited concerns about disruptions of iPhone supplies after a riot in September at one of the plants operated by its main contract manufacturer, Foxconn Technology, and sharp criticism from consumers about errors in its Maps service.

Margin risk?

Apple's fiscal fourth quarter financial results are scheduled to be released on October 25, two days after the event, offering analysts a rare opportunity to grill executives about a new product just after details are made public.

A smaller iPad could be a risk to Apple's industry-leading margins, given that neither Amazon nor Google has been known to make much money from the smaller tablets.

Amazon's first Kindle Fire just about breaks even, according to IHS iSupply estimates. But the internet retailer sells a lot of content - music, books - through the Kindle line.

Google has said that its $199 Nexus 7 is being sold at cost and has no profit margin.

Apple earned gross margins of 23 percent to 32 percent on its U.S. iPad sales between October 2010 and the end of March 2012, a court filing by Apple in a recent patent trial against Samsung Electronics Co Ltd revealed in July. The company's margins on U.S. iPhone sales are almost double those of the iPad, averaging between 49 percent and 58 percent.

Sterne Agee analyst Shaw Wu said that, if Apple prices the smaller tablet between $299 to $349, it could maintain the current margins.

"The biggest cost in a tablet is the display," he said. "On a mini, the display will be a bit cheaper.

If the tablet is priced below $299, Apple could still maintain a decent margin if it offers 8 GB of storage instead of the minimum 16 GB storage it has in the current iPad, Wu added.

A mini version of the iPad marks a departure for the company that now has just one 9.7-inch iPad, although it does come with various storage options and starts at $499.

Late Apple founder Steve Jobs famously derided the 7-inch screen as unwieldy for tablet applications, saying the devices should come with sandpaper so that users can file down their fingers to use them.

But an internal email revealed during the patent trial showed that Internet chief Eddy Cue argued there was a market for a 7-inch tablet and that Apple should have one. The email, sent in early 2011 to top Apple executives, said Jobs had warmed up to the idea.

Struggling Silicon Valley technology icon Hewlett Packard Co was among the first to show, albeit unwittingly, that there was indeed a healthy market for cheap tablets. Sales of the TouchPad took off after the company slashed the price to $99 from $399 and $499 after deciding to kill the product.


Report by: Reuters

iPad mini may be delayed due to scratch prone black casing


When the Apple iPad mini is unveiled, it is expected to be available in two colour options. This will follow the trend of the recently launched iPhone and is believed to be launched in an aluminium and white finish and a slate and black version. Ever since the iPhone 5 was launched, many users have spoken about the fact that the black version of the smartphone was extremely susceptible to scratches; this case was not present with the white option. As mentioned earlier, it is believed that the yet to be announced iPad mini will come in these two finishes and a recent report by Digitimes indicates that since the black casing is easily prone to scratches, there may be a delay in the yield rates.

As per the report, the authors Aaron Lee and Ninelu Tu said, “Along with the latest market rumors indicating that Apple is likely to unveil the much speculated iPad mini on October 17, sources in Apple's supply chain in Taiwan are also indicating that shipments of the iPad mini tablets are not smooth at the moment due to low yield rates at chassis makers. Case makers Foxconn Electronics, Catcher Technology and Ri-Teng Computer Accessory are responsible for production of the iPad mini chassis, the sources indicated. Ri-Teng is an associate company of Pegatron. Catcher declined to comment on market reports, but stated that its capacity utilization rates as well as yield rates for various products all meet its product roadmap.”

iPad mini may face delays

The report goes on to add that the iPad mini will come in a native and black coloured aluminium chassis and that they are more vulnerable to scratches, as per the website’s sources. The report states that the sources state that the anodised finish process on the black casing is more critical and hence, will result in lower yield rates.

In the past, Apple has had an outstanding track record of delivering quality hardware that could handle the wear and tear of daily use. But as with the case of the iPhone 5 and the model with the black casing, it appears that it has fallen short as it scratches far too easily than anyone can hope for. It now appears that Apple is ensuring that this case does not happen with the iPad mini as well.

Over the past few months, there have been rumours surrounding the unannounced iPad mini. The device was said to be under production in a factory in Brazil. As per an exclusive report by UkranianiPhone.com, the website has received photos of the outer casing of the diminutive tablet, giving us a glimpse of what it may look like.

A related report by Gizmodo states that this is the first time that the black variant of the iPad mini has been captured on camera, and that these images were supposedly taken by a source who is close to the Apple production line in China. The report highlights that the cases match with a previous leak about the iPad mini's parts, which portrayed two dock connectors, one in white and the other in black.

The report states, “Like the iPad, the stereo mini jack Mini Jack placement seems to be at the top (1). There's a plastic cover for the Wi-Fi antenna (2) and the dock Lightning connector is at the bottom (4). It also shows a NanoSim tray (3), which is the first evidence of 3G support in the iPad mini. The material of the back panel is just like the iPhone 5: anodized aluminum. Given the leaks of the iPhone 5, the rumored imminent announcement and the appearance of these shots, it seems like this is the real thing.”


Report by: Aaron Almeida

Apple's iPad Mini could be unveiled on October 17

An iPad mini could be unveiled by Apple in just two weeks as the brand seeks to compete with cheaper, smaller tablets such as Amazon's Kindle Fire.

It is thought the smaller tablet will have a 7.85-inch display with a lower resolution than the 9.7-inch model currently available.

It is believed that Apple's suppliers in Asia have begun production of the new tablet computer, which will be smaller than the existing iPad, according The Wall Street Journal.

It is thought the smaller tablet will have a 7.85-inch display with a lower resolution than the 9.7-inch model currently available.

The iPad Mini will be a direct rival to Google's Nexus 7 and Amazon's Kindle Fire, which are both seven-inch tablets and offer a smaller, less-expensive alternative to the existing iPad.

Apple's iPad 2 currently costs £329, while the Nexus 7 is sold for £199 and the Kindle Fire is available for £159.

Apple could unveil the new device in two weeks, on October 17, just a week after Amazon releases the Kindle Fire in the UK.

The tablet is also tipped to go on sale on November 2, but it is unclear whether this will be in the UK or just the US.

If the launch follows the same pattern as for previous iPads and iPhones, two events will simultaneously take place in San Francisco and in London.

The new iPad is expected to have the same hardware as the iPad2, released last year.

Market research firm IHS iSuppli predicts global tablet sales will rise by 85 per cent this year. Last year, the iPad had a 60 per cent share of the market.

Report by: Alice Philipson